---
title: Van Duijnen automates B2B processes with Conneqt integration - Case
description: Discover how Van Duijnen Coffee optimizes its B2B ordering process with a SAP-Magento integration through Conneqt, for fewer errors and faster order processing.
published: "Aug 7, 2026, 11:01 AM UTC"
---

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# Van Duijnen automates B2B processes with Conneqt integration

Van Duijnen Koffie, a leading provider of coffee solutions for the business market for over 80 years, has optimized its digital ordering process through a smart integration between SAP and Magento. With the help of Conneqt's integration platform and in collaboration with e-commerce partner Epartment and SAP partner JIS Netherlands, various business processes have been automated. This has resulted in more efficient order processing and increased customer satisfaction.

### Customer-specific assortment and error reduction

Van Duijnen Koffie sells products that are specifically tailored to the coffee machines of its customers. It was essential that customers in the B2B webshop only see the products relevant to their specific machines. Through the SAP integration with Magento via Conneqt, customer-specific assortments are automatically synchronized. When a customer logs in, they only see the products intended for them. This has led to a significant reduction in incorrect orders and faster, more efficient order processing.

### Automated processing of surcharges and order statuses

In addition to synchronizing customer data and assortments, the integration ensures that waste surcharges, such as waste and SUP surcharges, are carried with each item to SAP. This enables automatic handling of these costs at the order level. Moreover, orders are only synchronized to SAP when they have reached a certain status, such as ‘On account’ for deferred payments or after successful payment via a Payment Service Provider. These settings are configurable per customer in the ERP system, ensuring flexibility and accuracy in the order process.

### Results and impact

Thanks to the integration, Van Duijnen Koffie processes dozens of orders daily with less personnel involvement. The error reduction and automated processes have led to more efficient operations and higher customer satisfaction. The collaboration with Epartment and JIS Netherlands, supported by Conneqt's integration platform, has proven that a seamless connection between e-commerce and ERP systems is crucial for success in the B2B market.

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“Thanks to the integration of SAP and Magento via Conneqt, we can offer our customers a personalized and error-free ordering experience. This has significantly improved our internal processes and elevated our customer service to a higher level.”

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— Marjan Haaksema, Online marketer | Van Duijnen Koffie

[Next case](./van-handmatig-naar-geautomatiseerd-oranka-s-order-en-voorraadbeheer)

[Next case](./portacon-digitaliseert-orderverwerking-met-magento-en-sap-business-one)

##### Customer

##### Used software

[Magento](../magento)

[SAP Business One](../sap-business-one)

##### Add-ons

[Customer-specific pricing agreements]

[Customer-specific assortment]

##### Recent posts

[From manual to automated: Oranka’s order and inventory management](./van-handmatig-naar-geautomatiseerd-oranka-s-order-en-voorraadbeheer)

[Portacon digitizes order processing with Magento and SAP Business One](./portacon-digitaliseert-orderverwerking-met-magento-en-sap-business-one)

[OCS recreation digitizes wholesale with smart integrations](./ocs-recreatie-digitaliseert-groothandel-met-slimme-integraties)

[Pathé orders coffee supplies faster via Conneqt OCI integration](./pathe-bestelt-koffiebenodigdheden-sneller-via-conneqt-oci-integratie)

[Altrex improves customer service with Magento and Infor LN integration](./altrex-verbetert-klantservice-met-magento-en-infor-ln-integratie)

[View entire archive](../cases)

Ready for powerful automation? Book your demo now!

Conneqt is a standardized and proven integration platform for sales-driven B2C and B2B / wholesale companies. Our platform offers real-time synchronization with any e-commerce, PIM, or ERP system.[Book a free demo](../contact)

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